Collegis LLC is an integrated higher education consultancy firm offering technology-based solutions, analytics and strategies to service a diverse range of colleges and universities, including long-time Beehive client, Rasmussen College.


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Approach

Surface fresh insights that convert strategy to action.

In order to stay ahead of sweeping political and regulatory changes taking shape in the for-profit college industry, Collegis LLC partnered with Beehive to deliver an ongoing “Trending Topics” report with insights to what’s currently happening and what’s next in higher education.

Weekly reports highlight the top stories defining higher education policy news, program models and student movements; providing highlights and insights that help set the strategic direction for brand messaging and communication initiatives.

The report, initially commissioned for use by Rasmussen College, quickly gained traction with leadership and eventually was shared with the Collegis account team as a resource to inform communications and academic programming strategies.

"…we have started sending these reports to all of Collegis and have received some great feedback."
— Molly Anderson, Sr. Public Relations Manager, Collegis Education

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Results

  • Uncovers key areas of opportunity for the College to elevate its voice in the local and national news media.
  • Provides communication and business development teams with timely analysis on macro trends and stories shaping the industry.
  • Narrows in on industry trends, movements and influencers that warrant further research and reporting to explore potential growth opportunities for the College.

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Accolades

The Trending Topics Report won a 2018 PRSA Classics award for brand research and insights.