Red Wing Shoe Company sets the global standard of excellence for performance workwear, protecting workers from the Mideast oil fields to the Midwest corn fields.

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Put your best foot forward.

Red Wing Shoe expanded its industrial workwear collection to provide a complete, head-to-toe line of personal protective equipment for oil and gas crews around the world. The expansion was designed to solidify Red Wing’s industry leadership.

Launching the new apparel at a high-profile trade show earned Red Wing visibility and credibility with industry influencers, fueling global product demand.

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  • Global industry leadership was solidified through a differentiated product offering.
  • Coverage in leading trade media drove conversation and demand.
  • Product sales exceeded expectations, selling out the line within a year.

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