01 —
Strategies
- Developed a holistic campaign plan, focused on tactics that can be tracked, analyzed and optimized to inform future promotions
- Updated campaign messaging, design and content to emphasize the unique value offered to Minneapolis students and families through the School Finder Fair and School Finder tool
02 —
Results
- Increased overall engagement with School Fair promotions through targeted digital promotions:
- Nearly 75% of registration page views took place in 30 days before fair, when all promotions were live
- Identified paid social media and digital/mobile ads as most efficient and effective channels for driving registrations
- Connected with local media outlets to attend and cover Fair, resulting in 300,000+ audience and 11 media mentions (a 175% increase from the previous year)
- Delivered comprehensive campaign performance recap with recommendations to enhance 2025 campaign
"Beehive took the time to deeply understand not just the project, but our organization's mission and purpose. They provided excellent project management and were responsive to our needs."
— Bailey Johnson, Senior Manager of Communications, Great MN Schools