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STRATEGIES
- Established and activated a thought leadership platform aligned with Ulteig’s strategic plan to elevate visibility and credibility in the marketplace.
- Equipped leaders with tailored tools, training and message frameworks to confidently share expertise.
- Developed a steady pipeline of content and engagement opportunities across earned, owned and shared media.
- Introduced Executive Visibility, a customized program that helps executives easily prioritize and amplify their presence through individualized strategies aligned with business goals.
"Beehive has been an exceptional partner in helping Ulteig build and scale a thought leadership program that positions our experts as credible, trusted voices in the industry. They understand our business, bring strategic thinking and fresh ideas to the table, and deliver consistently excellent work — they're simply a joy to work with.”
— Jessica Sletten Nyman, Senior Manager, Corporate Communications, Ulteig
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RESULTS
Ulteig’s thought leadership platform has delivered three years of sustained growth and expanded influence, positioning the firm as a trusted industry voice for technical expertise and visionary leadership.
- Consistent momentum: Platform consistently exceeds established goals, achieving more than 40% growth in placements since launch — up 33% in 2024 and another 10% in 2025.
- Expanded reach: Coverage spans trade, HR, national and regional outlets, including T&D World, ENR, Finance & Commerce and Prairie Business.
- Broader bench of experts: The roster of thought leaders grew by 73%, strengthening the diversity of voices across stewardship, innovation and connection.
- Deeper credibility and relationships: Sustained visibility has strengthened ties with key outlets and generated inbound requests for commentary, conferences and thought leadership features.
