Ayme Zemke Discusses Leading Through Unrest on Notes on Resilience Podcast

St. Paul, Minn., Feb. 26, 2026 — Ayme Zemke, chief client officer and certified crisis communication leader at Beehive Strategic Communication, recently was a guest on the Notes on Resilience podcast, where she shared guidance for leaders navigating prolonged community unrest. 

Minnesota’s Twin Cities has experienced significant federal activity from ICE and Border Patrol in recent months. Zemke encourages leaders to resist silence and start by addressing their people.  

“Checking in on your people very regularly is important,” she said. “If your people aren’t coming along with you, if your people don’t feel safe, if they don’t feel supported, all those other business goals are going to go out the window.”  

Zemke emphasizes grounding communication in organizational values, listening before speaking and maintaining steady, values-aligned messaging during ongoing crises. She also highlights the importance of rebuilding trust and capturing lessons once the immediate disruption passes.  

The Notes on Resilience podcast explores how human experience, including adversity, shapes leadership, innovation and culture. Listen to the full episode to hear Zemke’s insights on leading with calm, clarity and purpose: https://www.buzzsprout.com/2070261/episodes/18701309  

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About Beehive Strategic Communication

Beehive Strategic Communication is an independent, strategic communication firm, a Certified B Corporation and a WBENC-certified women-owned business. Beehive helps organizations navigate high-stakes business challenges, strengthen reputation and turn strategic priorities into meaningful action. The firm provides strategic counsel and communication services across crisis management and business continuity, change management communication, organizational culture and communication, brand positioning, impact strategy, digital strategy and public relations. Founded in 1998, Minnesota-based Beehive works with organizations across the Midwest, nationally and globally to build understanding, trust and momentum with employees, partners, customers and communities.