Rasmussen College is a regionally accredited higher education institution dedicated to global enrichment and meeting the evolving needs of diverse learners.


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Approach

Lead the conversation.

The U.S. Senate Committee on Health, Education, Labor and Pensions issued a blistering report on for-profit colleges, claiming the category put profits before students. Rasmussen College was called out publicly, but an in-depth analysis of the issue revealed an opportunity for Rasmussen to tell another side of the story.

The College stepped into a charged media environment, choosing to lead the conversation by showcasing two years of steady improvements in retention rates, graduation rates and reduced student debt.

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Results

  • Positively differentiated Rasmussen from other for-profit institutions named in the report
  • Strengthened community relationships in campus markets
  • Ignited industry change through innovation in student-focused programs, including tuition reductions
  • Became thought leaders and go-to sources for media on complex industry issues

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