What do you do when your industry is in the news for all the wrong reasons?
Rasmussen College is a regionally accredited higher education institution dedicated to global enrichment and meeting the evolving needs of diverse learners.
Lead the conversation.
The U.S. Senate Committee on Health, Education, Labor and Pensions issued a blistering report on for-profit colleges, claiming the category put profits before students. Rasmussen College was called out publicly, but an in-depth analysis of the issue revealed an opportunity for Rasmussen to tell another side of the story.
The College stepped into a charged media environment, choosing to lead the conversation by showcasing two years of steady improvements in retention rates, graduation rates and reduced student debt.
A scathing report on for-profit colleges offered Rasmussen the opportunity to tell a different story.
A fact-based campaign announcing student-centric programs led to positive media coverage in the midst of industry turmoil.
A tradition of community relations helped the College maintain its positive reputation in campus markets.
Positively differentiated Rasmussen from other for-profit institutions named in the report
Strengthened community relationships in campus markets
Ignited industry change through innovation in student-focused programs, including tuition reductions
Became thought leaders and go-to sources for media on complex industry issues
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