Rasmussen College is a regionally accredited higher education institution dedicated to global enrichment and meeting the evolving needs of diverse learners.


01 —

Approach

Lead the conversation.

The U.S. Senate Committee on Health, Education, Labor and Pensions issued a blistering report on for-profit colleges, claiming the category put profits before students. Rasmussen College was called out publicly, but an in-depth analysis of the issue revealed an opportunity for Rasmussen to tell another side of the story.

The College stepped into a charged media environment, choosing to lead the conversation by showcasing two years of steady improvements in retention rates, graduation rates and reduced student debt.

02 —

Results

  • Positively differentiated Rasmussen from other for-profit institutions named in the report
  • Strengthened community relationships in campus markets
  • Ignited industry change through innovation in student-focused programs, including tuition reductions
  • Became thought leaders and go-to sources for media on complex industry issues

Ready to drive growth for your organization? Let’s talk.

By using our website, you agree to our privacy policy and our use of cookies, which helps us improve your browsing experience. More information.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close