St. Paul, Minn., July 11, 2022 — Ayme Zemke, EVP, client service, Beehive Strategic Communication, recently contributed a thought leadership article to Credit Union Times. Credit Union Times provides credit union leaders with the strategic and tactical information necessary to run their institutions and better serve members.

Ayme outlines in the article how credit unions can ensure they are well-positioned to maintain business continuity and successfully recover from a crisis.

“Worrying that a crisis situation might happen in your credit union or just hoping it won’t is not an effective strategy. Smart institutions understand it’s not if a crisis will happen to them but when; and they start preparing.”, Said Ayme Zemke. 

Read more about how to protect your CU brand reputation with effective crisis communications planning.



Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

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