Verizon operates America’s most reliable wireless network and is a global leader in providing innovative communications and technology solutions that advance and improve consumers’ mobile lifestyles.


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Approach

Create a destination. In store, online and everywhere in between.

Verizon unveiled its first “Destination Store” at Mall of America®, stunning competitors with a surprise opening. The Twin Cities became the epicenter for the brand’s national announcement of its omnichannel customer experience strategy.

Verizon’s Midwest PR team and Beehive partnered to create fast and furious excitement for an experience that immersed shoppers in the “future of tech retail” — just in time for the holiday shopping season.

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Results

  • Generated priority media coverage in key markets – 79 news stories and 13 blog posts – in five days
  • Lit up social media channels, promoting, posting and Tweeting for thousands of unique impressions
  • Opened the doors to thousands of customers, key influencers and celebrity VIPs
  • Beat grand opening store traffic projections by 25%

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