Launching a Revolutionizing Brand

ScaleReady’s mission is to accelerate the groundbreaking advances in cell and gene therapy by satisfying the longstanding need for a truly scalable, cost-effective and practical manufacturing platform.

ScaleReady needed key messages to differentiate its brand and mission to create consistency across earned, owned and shared platforms in a competitive and innovative industry.

• Build a strategic communication launch plan with specific focus on earned, owned and shared channels
• Established consistent key messages understandable for the med-tech community, media and general public
• Activate the plan to drive differentiated brand awareness to generate leads
• Balance the technology and human benefit elements of the story to create appeal beyond the bio-technology industry

• ScaleReady experienced successful media and social media coverage despite interruption of the launch day news cycle by a violent siege at the U.S. Capitol.
• Launch press release received more than 19 million impressions and 43 news stories
• Proactive media pitching resulted in six feature stories, including influential industry trade publications and local market business media
• The newly launch LinkedIn channel was supported by social selling, resulting in 3,300% follower growth, 11% engagement and 7% click through rates — all well above average social media performance metrics