Give it more than lip service.
JB Hudson Jewelers, a long-time partner of the Minnesota Twins, reinvigorated its Kiss Cam sponsorship with Welcome Back to the Diamond, a wedding giveaway contest designed to attract young couples to the brand.
In-stadium, in-store and online activations reached new audiences, adding sparkle to diamond sales during wedding season.
- Generated 42 engagement-themed news stories
- Increased website traffic 30 percent
- Doubled Facebook likes
- Exceeded engagement ring sales goals