JB Hudson Jewelers is a trusted retailer of designer jewelry, watches and diamond engagement rings, serving the Twin Cities since 1885.


01 —

Approach

Give it more than lip service.

JB Hudson Jewelers, a long-time partner of the Minnesota Twins, reinvigorated its Kiss Cam sponsorship with Welcome Back to the Diamond, a wedding giveaway contest designed to attract young couples to the brand.

In-stadium, in-store and online activations reached new audiences, adding sparkle to diamond sales during wedding season.

02 —

Results

Results

  • Generated 42 engagement-themed news stories
  • Increased website traffic 30 percent
  • Doubled Facebook likes
  • Exceeded engagement ring sales goals

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