How does a single-location retailer compete with unlimited online options?
Peters Billiards is the largest single-store game room supplier in the Midwest, also carrying the largest kitchen and bar stool selection in the Twin Cities and an extensive collection of home and outdoor furnishings.
Make it personal.
Peters Billiards has always been a successful work-of-mouth brand. Faced with growing online and offline competition the single-store retailer undertook a comprehensive marketing effort to raise its brand visibility, engage customers, increase sales and position the store as a must-see destination location.
Aspirational imagery and witty headlines shared the brand in a warm, welcoming and fun light.
A multi-year advertising campaign helped tell a new brand story.
Steady media relations efforts drove consistent brand visibility.
An engaging digital and social media strategy deepened customer relationships.
A focused issues management strategy kept the business on track (and growing) despite a major, multi-year highway construction project near the store.
Lifestyle and business news coverage kept Peters top-of-mind during significant construction challenges.
Engaging Facebook content helped build a new customer community online.
Fresh new signage and marketing, sales collateral brought new energy to the heritage brand and the store environment
Ready to drive growth for your organization? Let’s talk.
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