Make it personal.
Peters Billiards has always been a successful work-of-mouth brand. Faced with growing online and offline competition the single-store retailer undertook a comprehensive marketing effort to raise its brand visibility, engage customers, increase sales and position the store as a must-see destination location.
- A multi-year advertising campaign helped tell a new brand story.
- Steady media relations efforts drove consistent brand visibility.
- An engaging digital and social media strategy deepened customer relationships.
- A focused issues management strategy kept the business on track (and growing) despite a major, multi-year highway construction project near the store.