St. Paul, Minn., May 9, 2023 — Ayme Zemke, EVP, Client Experience & Certified Crisis Communication Leader, Beehive Strategic Communication, recently contributed a thought leadership article to PRSA Strategies & Tactics. PRSA Strategies and Tactics is PRSA’s award-winning newspaper, providing lifelong learning to help communicators improve their job skills, stay competitive and advance their careers by providing how-to information and timely analysis of issues.

“Leaders should be prepared to respond, communicate and connect using strong emotional intelligence during a crisis, and be sure to make connections with internal and/or external audiences depending on the situation.” said Ayme.

Read the full article here.

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.