St. Paul, Minn., September 14, 2022  — Abigail Greenheck, Group SVP, Beehive Strategic Communication, was recently interviewed by Crisis Insider. Crisis Insider is part of PRNews, offering insights, strategies and analyses for brand reputation management.

Abigail outlines in the article how to lean on smart communication, with a heavy focus on values.

“Start with the facts, and then also reflecting on the organization’s purpose, mission and values. That’s always a good grounding place to start with any organization. You say, ‘OK, let’s look at who you are as an organization.’ Because that ultimately should help guide the tone in which you respond to any sort of crisis. Those values should guide you through to make sure that you’re speaking authentically to who you are as an organization. Not who you are in that moment in time and in that space of crisis,” said Greenheck.

Read the full article here.



Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

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