NC State University: Turning insight into enrollment growth

NC State’s Civil, Construction and Environmental Engineering program faced declining enrollment as student interest shifted toward other majors.

Beehive partnered with CCEE to uncover student motivations, define a clear value proposition and build a message platform grounded in real outcomes. The work extended across digital channels and into advisor conversations, ensuring a consistent and credible story at every decision point.

CCEE achieved 36% enrollment growth over two years and established a stronger foundation to compete for the next generation of engineers.

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STRATEGIES

Conducted stakeholder interviews and student research to uncover decision drivers
Developed a clear, student-centered value proposition and key message platform
Tested messaging with students to ensure relevance and clarity
Built website and social media strategy to align with new messaging
Equipped advisors with a messaging toolkit and training to activate key influencers

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