The Builders association of the Twin Cities helps its members build their businesses through marketing, advocacy and industry connections.

01 —


Find your purpose.

Unprecedented challenges – including a reeling home building market, a transitioning labor force and new membership needs – put the Builders Association of the Twin Cities (BATC) in a precarious position.

The association evaluated its purpose, operations and growth goals and reset its mission to support a successful post-recession comeback.

02 —


  • Clarified the Association’s industry role and guided focused operational changes.
  • Confirmed the viability of the BATC name.
  • Established a brand hierarchy to support valuable properties and sub-brands.
  • Refreshed its logo and identity system.