Find your purpose.
Unprecedented challenges – including a reeling home building market, a transitioning labor force and new membership needs – put the Builders Association of the Twin Cities (BATC) in a precarious position.
The association evaluated its purpose, operations and growth goals and reset its mission to support a successful post-recession comeback.
- Clarified the Association’s industry role and guided focused operational changes.
- Confirmed the viability of the BATC name.
- Established a brand hierarchy to support valuable properties and sub-brands.
- Refreshed its logo and identity system.