Construction Dive Features Ayme Zemke on Boosting Recruiting Through Employer Branding

St. Paul, Minn., December 12, 2025 —Beehive Strategic Communication’s chief client officer and certified crisis communication leader, Ayme Zemke, recently authored an article for construction industry publication Construction Dive. The article outlines four strategies construction firms can use to improve recruiting and retention through a strategic employer brand. 

Zemke addresses ongoing labor shortages in architecture, engineering and construction firms. She emphasizes that today’s workers prioritize purpose, culture and values, so firms need to clearly communicate their stance to attract and retain talent.  

“Developing a strong employer brand and employee value proposition asks leaders to align around and commit to a clear and consistent vision for what your organization offers to prospective and current employees,” Zemke said. 

She calls on leaders to clarify purpose, deliver authentic employee experiences, invest in development and communicate consistently. These actions, she notes, strengthen reputation, reduce turnover and create lasting workforce resilience. 

Read the full article on Construction Dive: 4 strategies to boost recruiting through employer branding 

### 

About Beehive Strategic Communication

Beehive Strategic Communication is an independent, strategic communication firm, a Certified B Corporation and a WBENC-certified women-owned business. Beehive helps organizations navigate high-stakes business challenges, strengthen reputation and turn strategic priorities into meaningful action. The firm provides strategic counsel and communication services across crisis management and business continuity, change management communication, organizational culture and communication, brand positioning, impact strategy, digital strategy and public relations. Founded in 1998, Minnesota-based Beehive works with organizations across the Midwest, nationally and globally to build understanding, trust and momentum with employees, partners, customers and communities.