Recently, SVP Ayme Zemke joined the PR News monthly Crisis Dialogue to examine what communicators should be thinking about heading into Election Day. Ayme shared her perspective on questions like: “Should companies and leaders do or say anything in the event of electoral uncertainty?” and “Should they be looking at business continuity issues and crisis plans?”

“The days of keeping political discussions out of the workplace are a thing of the past. So, remaining quiet post-election–whatever happens– is not an option,” Ayme advised. “It should be expected that employees will have their minds on election results Nov. 4 and in the days that follow.”