St. Paul, Minn., Sept. 8, 2020  — The Financial Brand recently featured an article authored by Ayme Zemke, SVP, Client Service, Beehive Strategic Communication. The article explores six common crisis communication mistakes to avoid when preparing for, responding to and recovering from a crisis. The Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions.

“The COVID-19 pandemic is compelling banking leaders to work differently, think in new ways and creatively solve challenges,” Ayme said. “Financial marketers have an opportunity right now to listen, learn, innovate — and communicate — to ensure their institution emerges strong and ready to serve a changed marketplace.”

Ayme explains in the article how effective crisis communication can help banks and credit unions navigate short-term and sustained crises with clarity and confidence enabling them to maintain business continuity and successfully recover. She also details the six crisis mistakes to avoid. Read more about them here.



About Beehive Strategic Communication
Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

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