SAINT PAUL, Minn.—Ayme Zemke, Beehive SVP, client service, recently was featured in Twin Cities Magazine to discuss planning and communicating during a sustained crisis. The article, which featured leading communicators in the Twin Cities, discussed the importance of clearly and consistently navigating a crisis in the face of uncertainty.
“One of the things that’s important for companies to be mindful of is not believing that you control the timeline in a crisis,” said Ayme. “A crisis moves at the speed that technology allows, and that’s real time. A crisis waits for no company. In a crisis situation, you have to engage.”
Ayme recommends organizations communicate clearly and effectively with their stakeholders. Employees, customers and partners expect businesses to focus on more than profit, especially in the face of a crisis.
About Beehive Strategic Communication
Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.