01 —
Approach
Give it more than lip service.
JB Hudson Jewelers, a long-time partner of the Minnesota Twins, reinvigorated its Kiss Cam sponsorship with Welcome Back to the Diamond, a wedding giveaway contest designed to attract young couples to the brand.
In-stadium, in-store and online activations reached new audiences, adding sparkle to diamond sales during wedding season.
Facebook was the perfect place to host the contest.
The Kiss Cam and the contest occupied prime real estate on the JB Hudson website.
Contest finalists found out who won live on the in-stadium Kiss Cam.
One happy couple won a wedding package beyond their expectations.
Welcome Back to the Diamond was the talk of Twins Territory, thanks to a multi-channel media blitz.
02 —
Results
Results
- Generated 42 engagement-themed news stories
- Increased website traffic 30 percent
- Doubled Facebook likes
- Exceeded engagement ring sales goals