How do you inspire a heroic community relations effort?
Deluxe Corp. has evolved from a leading global check printer to become an indispensable partner to small businesses and financial institutions, providing products, services and advice to help them succeed.
Lead by example.
Community giving is a part of Deluxe’s cultural DNA. For more than 35 years the company has been a leading corporate contributor to the United Way, but campaign fatigue led to declining employee donations.
Deluxe’s executive leadership team stepped up to rally employees, reinvigorating company-wide participation.
Unique campaign themes and logos inspire meaningful connections for employees year-in and year-out.
Increased contributions by 15 percent, year over year
Increased employee volunteer hours for three consecutive campaigns
Engaged employees at more than 50 sites in the U.S. and Canada
Sustained executive leadership team participation and contributions
Campaign materials delivered an impactful message enterprise-wide, encouraging employees to find a way, big or small, to make a difference.
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