Deluxe Corp. has evolved from a leading global check printer to become an indispensable partner to small businesses and financial institutions, providing products, services and advice to help them succeed.


01 —

Approach

Lead by example.

Community giving is a part of Deluxe’s cultural DNA. For more than 35 years the company has been a leading corporate contributor to the United Way, but campaign fatigue led to declining employee donations.

Deluxe’s executive leadership team stepped up to rally employees, reinvigorating company-wide participation.

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Results

  • Increased contributions by 15 percent, year over year
  • Increased employee volunteer hours for three consecutive campaigns
  • Engaged employees at more than 50 sites in the U.S. and Canada
  • Sustained executive leadership team participation and contributions

03 —

Accolades

Beehive Strategic Communication was awarded a 2017 PRSA Classics award for work done on behalf of Deluxe Corporation.

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