St. Paul, Minn., November 14, 2022Nicki Gibbs, Chief Strategy Officer, Beehive Strategic Communication, recently contributed a thought leadership article to Credit Union Times. Credit Union Times provides credit union leaders with the strategic and tactical information necessary to run their institutions and better serve members.

Nicki outlines in the article how to activate and share powerful, impactful work that can strengthen a credit union’s reputation and support its community.

“By aligning your impact strategy to your organization’s overall goals, implementing a communication channel for employees to provide feedback and securing a third-party certification, your credit union will be able to activate and share powerful, impactful work that strengthens your reputation and supports your community,” said Gibbs.

Read the full article here.


Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

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