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Approach
Lead by example.
Community giving is a part of Deluxe’s cultural DNA. For more than 35 years the company has been a leading corporate contributor to the United Way, but campaign fatigue led to declining employee donations.
Deluxe’s executive leadership team stepped up to rally employees, reinvigorating company-wide participation.
Unique campaign themes and logos inspire meaningful connections for employees year-in and year-out.
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Results
- Increased contributions by 15 percent, year over year
- Increased employee volunteer hours for three consecutive campaigns
- Engaged employees at more than 50 sites in the U.S. and Canada
- Sustained executive leadership team participation and contributions
Campaign materials delivered an impactful message enterprise-wide, encouraging employees to find a way, big or small, to make a difference.
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Accolades
Beehive Strategic Communication was awarded a 2017 PRSA Classics award for work done on behalf of Deluxe Corporation.