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Results
- Established a future-focused thought leadership platform designed to evolve with the rapidly growing and changing renewables industry
- Integrated thought leadership platform across earned media coverage, announcements, events and social media channels creating message consistency
- Developed a focused, proactive media strategy designed to help Vesper raise its visibility in key target geographies, emerging as a strong industry player
- Earned consistent and positive media coverage in targeted trade publications, positioning Vesper as an industry expert
- Increased media mentions by 165%+ year-over-year, increased positive coverage sentiment and established relationships with key outlets and media
- Established a social media content strategy and delivered editorial support, increasing average post engagement on key channel by 40% in a 6-month period.
“We have significantly increased Vesper's media presence in 2023 (167% YOY growth) and the share of positive sentiment to total mentions has increased 40% in 2023 vs 2022. In short, the work we are doing [with Beehive] to expand Vesper's brand is paying off and can be seen in the numbers.”
- Juan Suarez, Chief Development Officer, Vesper Energy
