01 —
Strategies
- Articulated personas within the Rocketship employee base to identify role-specific communication preferences and needs.
- Conducted input sessions and distributed a survey, customized to employee personas and regions, to understand current communication effectiveness and brand alignment.
- Assessed existing channel mix and fit based on employee preferences and industry best practices.
- Developed a recommended communication channel framework, including overall approach and channel recommendations.
- Created a detailed communication framework activation plan, aligned to audit findings and Rocketship’s strategy.
02 —
Results
- Aligned Rocketship leaders around employee communication preferences and industry best practices.
- Optimized communication approach and channel mix to enhance user experience and increase employee engagement.
- Prepared Rocketship team to transition communication activities to future-state framework.
- Equipped Rocketship team to successfully roll out updated communication framework to employees.
“Working with Beehive was a partnership from the start. They truly heard our needs, dove into the work headfirst, and then partnered with us to create an authentic, strategic internal communications plan. We are implementing that plan now and already receiving wonderful feedback from our staff.”
— Elise Randall Hill, Director of Communications, Rocketship Public Schools