Adolfson & Peterson Construction: Raising Brand Awareness Through Thought Leadership

AP depended on client relationships to drive loyalty and longevity. Clients were confident in AP’s ability, but research showed they didn’t know the full potential of what the AP can deliver. The organization needed a focused, proactive strategy to raise visibility in the Midwest, differentiate from competitors and emerge as a brand of choice.

AP partnered with Beehive to develop and activate a differentiated and compelling thought leadership effort in the Midwest that demonstrated AP as the clear choice for high-stakes projects that require insight and ideas beyond the build.

• A focused, proactive strategy designed to help AP raise its visibility in the Midwest, differentiate itself from competitors and emerge as a brand of choice
• Earned consistent and positive media coverage in top-tier trade publications positioning Adolfson & Peterson as an industry expert
• Raised visibility for Adolfson & Peterson Construction and positioned various leaders as subject matter experts in the industry and market
• Increased awareness for AP’s unique, third-generation family ownership, leading to the receipt of the 2022 Family Business Award by Twin Cities Business
• Increase media mentions year-over-year and established relationships with key outlets and media