01 —
Approach
Put your best foot forward.
Red Wing Shoe expanded its industrial workwear collection to provide a complete, head-to-toe line of personal protective equipment for oil and gas crews around the world. The expansion was designed to solidify Red Wing’s industry leadership.
Launching the new apparel at a high-profile trade show earned Red Wing visibility and credibility with industry influencers, fueling global product demand.
02 —
Results
- Global industry leadership was solidified through a differentiated product offering.
- Coverage in leading trade media drove conversation and demand.
- Product sales exceeded expectations, selling out the line within a year.
