Restoring Reputation After a Crisis

A private K-12 school was forever changed when a construction-related explosion destroyed its Upper School. As the school community grieved, its leaders handled the crisis with grace and renewed their commitment to serving the needs of its students. This tragic event created an opening to pivot toward the future.

The school partnered with Beehive to develop a research-driven communication strategy that told a forward-facing story, created a differentiated position and made meaningful connections to drive awareness for its future stability.

01 —

Strategies

Establish a forward-looking brand position
Shift the public conversation from the explosion to the resilience and long-term value of the school’s programming

02 —

Results

Media coverage focused on the new opportunities rebuilding offered to students, families and the community
Website traffic increased significantly (+250%) year-over-year
Admission inquiries increased 20% compared to inquires pre-explosion
Applications for admission increased 100% in advance of the reopening of the school

"I’ve been covering (the School) and their rebuild process; the sense of community I’ve witnessed is something my family wants to be a part of."
— Local education reporter for daily newspaper

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