What we do
Anticipate issues and ground response plans in purpose, mission and values. When crisis strikes, we use communication to quickly manage and resolve issues – and move forward with clarity.
- Crisis communication planning
- Risk assessment and mitigation
- Sustain trust and loyalty
- Strengthen relationships
- Validate mission and values
- Protect and preserve brand reputation
Crisis or Issue?
Crisis communication and Issues management are closely related, yet distinctly different, in how they are approached. Understanding the differences and connection points can help organizations better minimize their risk, sustain trust and maintain business continuity.
Managing an Issue
- Goal is to proactively address potential problems
- Less urgent, yet still serious, situations in which more deliberate plans can be developed
- A longer time horizon to research, plan and implement a strategy
- Potential to impact the organization in the long-term (e.g. regulations, stock price, recruitment)
- Has a dedicated core team that anticipates and works to resolve issues as part of their day-to-day responsibilities
- Plans explore potential threats and provide a thoughtful, comprehensive strategy to proactively manage over time
- If not managed well, issues can escalate into a crisis
Responding to a Crisis
- Goal is to minimize damage and quickly resolve the situation
- Immediate threat or situation that requires a real-time response
- Triggers implementation of a previously developed crisis plan
- Has already happened and is disrupting day-to-day operations of the organization
- Has a dedicated response team which is pulled away from day-to-day responsibilities
- Plans identify crisis scenarios, step-by-step response plans and clear roles and responsibilities for business continuity and communication
- If not managed well, can have a long-lasting impact on organization’s finances, security and reputation
"Your firm has done a superb job with the [Bachman] communication—enough to keep the press content; plenty to protect the family privacy. Kudos to handling a very sad situation with grace and dignity."
—Anonymous Bachman's Employee
