The organization’s Marketing leadership developed an enhanced value proposition to help articulate IWCO’s differentiated expertise, services and impact. The Sales team is a critical partner in communicating this new value proposition to clients and other critical stakeholders.
IWCO partnered with Beehive Strategic Communication on a comprehensive value proposition roll-out strategy to the Sales team to bring the new approach to market and activate IWCO’s new growth plans.
01 —
Strategies
- Conducted comprehensive review of IWCO’s existing brand materials and benchmarked against competitive set to identify opportunities to advance value proposition internally and externally.
- Delivered comprehensive roll-out strategy and messaging plan aligned to priority channels.
- Developed value proposition messaging informed by input sessions across IWCO Sales team.
- Designed materials for Sales team to introduce value proposition and growth story materials, including refreshed case studies, a Value Proposition Playbook and Insights publications.
02 —
Results
- Equipped Marketing team to successfully engage Sales team in value proposition roll-out.
- Aligned Sales leaders and team around a unified vision for IWCO’s value proposition and priorities to boost growth.
- Prepared Sales team to activate value proposition and growth strategy with suite of resources, including narrative case studies, playbook and refreshed key messages
Beehive was an invaluable partner in advancing our value proposition. They quickly understood our company strategy and were able to successfully translate it into both external-facing and team and sales material resources. They also played a key role in engaging our sales team around our go-forward approach, ensuring we had a consistent message to share with our clients.
– Joe Wagner, Chief Marketing Officer, IWCO
