Why Brand Positioning?
It is increasingly challenging to make meaningful connections that support growth in today’s highly competitive and rapidly changing environment.
Organizations that make authentic connections — with their people, partners, customers, investors and communities — see better affinity, engagement and trust.
How we do it
We look outside, then listen inside, to differentiate brands and help them grow with purpose. Strategic positioning paired with a strong brand identity establishes memorable connections and builds better brands.
- Competitive review
- Brand strategy
- Audience segmentation
- Voice of customer research
- Customer journey mapping
- Persona development
- Brand hierarchy
- Product hierarchy
- Logo and brand identity system design
- Brand style guide
- Brand introductions
- Brand narratives
- Brand voice development
- Brand message development
- Branded content strategy and development
- Graphic design, brand imagery and icons
- Multichannel strategy & planning
- Social listening & analysis
- Content strategy
- UX/UI planning & implementation
- Community management
- SEO optimization
What you get
- Better business results
- Stronger innovation and creativity
- Increased customer engagement, loyalty and trust
- Improved brand affinity
People want to do business with brands that believe what they believe.
Is your brand an authentic representation of your values? Do your employees, customers and partners know why you do what you do? Learn more about how core beliefs build brands people authentically love in this book from Brian Burkhart.
“I don’t care what kind of organization you run. Whether it’s a nonprofit, huge global enterprise, small private company, or even a government agency, if humans built it there was a reason they put it together. That reason is the heart of the organization. It’s more than a vision for the future, and it’s certainly more than a mission statement. It’s a core belief, and it’s why your company exists.”
— Brain Burkhart, Stand for Something