01 —
Why
Why Brand Positioning?
It is increasingly challenging to make meaningful connections that support growth in today’s highly competitive and rapidly changing environment.
Organizations that make authentic connections — with their people, partners, customers, investors and communities — see better affinity, engagement and trust.
02 —
How we do it
We look outside, then listen inside, to differentiate brands and help them grow with purpose. Strategic positioning paired with a strong brand identity establishes memorable connections and builds better brands.
- Competitive review
- Brand strategy
- Audience segmentation
- Voice of customer research
- Customer journey mapping
- Persona development
- Brand hierarchy
- Product hierarchy
- Brand style guide
- Brand narratives
- Brand voice development
- Brand message development
- Value proposition and key message development
- Marketing and Sales alignment
03 —
What you get
- Increased customer engagement, loyalty and trust
- Improved brand affinity
- Improved Marketing and Sales collaboration
“Beehive brings strategy and creativity to the table. I appreciate getting your expertise and your valuable perspective to help us elevate our communications and move toward our vision. You work with our success in mind.”
—LeAnn Z. Case, SVP Marketing & Communications, Servion Group
