St. Paul, Minn., September 21, 2022 — Nicki Gibbs, Chief Strategy Officer, Beehive Strategic Communication, recently contributed a thought leadership piece to Healthcare Business Today surrounding alignment and authenticity as it relates to healthcare organizations defining and advancing corporate social responsibility strategies.

Nicki details in the article a few ways to align commitments to overall corporate responsibility strategy, how to identify a compatible framework and how to tell a transparent story grounded in data.

“Investing time and energy into a corporate responsibility strategy can feel overwhelming as healthcare systems grapple with the effects of a years long pandemic on systems and team members, said Gibbs. “Taking the time to develop an approach that’s aligned to your business’ strategy and purpose will help you activate and share impactful work that strengthens reputation, advances growth and supports communities.”

Read the full article here.