St. Paul, Minn., September 15, 2023 — Marie Renckens, Group Director, Beehive Strategic Communication, recently contributed a thought leadership article to  PRSA Strategies & Tactics. PRSA Strategies and Tactics is PRSA’s award-winning newspaper, providing lifelong learning to help communicators improve their job skills, stay competitive and advance their careers by providing how-to information and timely analysis of issues.

“Implementing best practices and using generative AI as an effective jumping-off point — but not the sole creator — is crucial for accurate, compliant and ethical use of the tool. When used in this way, AI presents an exciting opportunity for the world of media relations.”

Read the full article here.

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.