SAINT PAUL, Minn.—Healthcare Business Today, an online publication, recently published an article by Nicki Gibbs, Beehive executive vice president, strategy. In the article, Nicki explains why purpose, mission and values alignment is crucial for business growth and employee retention and recruitment today.

“It’s easy to get steered off track when facing significant change if your organization is not clear about where it’s going and why,” said Nicki. “Aligning to a clear mission or purpose helps healthcare leaders navigate these shifts by keeping them laser-focused on making decisions in support of the organization’s ‘why.’”

The article also highlights the expectation that organizations must exist for reasons beyond financial gain. Customers, employees and stakeholders are demanding better business practices and choosing organizations that reflect their personal beliefs.

Read how purpose, mission and values alignment can affect critical business metrics.

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About Beehive Strategic Communication

Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.