SAINT PAUL, Minn., Aug. 5, 2020 — The Financial Brand recently featured an article authored by Nicki Gibbs, executive vice president of strategy, Beehive Strategic Communication. The article explores how having purpose, mission and values aligned impacts financial institutions in a positive, tangible way. The Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions.

“Employees consider purpose twice as important on average as traditional motivators like compensation and career advancement,” Nicki said. “Having a clear purpose or mission and activated values leads to better employee performance and the high-value service customers expect.

Nicki details in the article four keyways living an organization’s values will benefit the business, including improved retention and recruitment, innovation and creativity, increased loyalty and trust, and a healthier workplace culture. Read more about how organizations must meet consumers’ rising expectations.

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About Beehive Strategic Communication

Beehive Strategic Communication  is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.