St. Paul, Minn., September 9, 2022 — Nicki Gibbs, Chief Strategy Officer, Beehive Strategic Communication, recently contributed a thought leadership article to PR News.

Nicki outlines in the article how organizations can leverage their values to differentiate their brand and deepen trust with employees.

“Today, there are critical opportunities for organizations to stand up for their values and beliefs. Confidently communicating a values-based position will meet rising expectations of employees, partners, customers and communities. In addition, it will strengthen the trust needed for long-term business success,” said Gibbs.

Read the full article here.

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.