Beehive SVP Ayme Zemke recently published an Opinion piece in Credit Union Journal about how credit unions can leverage communication to lead members through uncertainty and confusion. Credit Union Journal is the nation’s leading credit union news resource, providing objective credit union community news.

The crises of 2020 make it critical to stay in close contact and communication with customers. Taking the time to listen and learn about how these issues are changing members’ lives, finances and expectations is key.

“The best leaders don’t allow crises to define them. They effectively communicate, make genuine connections and serve their customers in a way that continually earns trust,” Ayme said. “Credit unions have a unique opportunity right now to listen, learn, innovate — and communicate — to ensure they emerge strong and ready to serve a changed marketplace.”

Read how credit unions can leverage communication strategies to lead through uncertainty and confusion →