Ayme Zemke, Beehive EVP, client service, recently contributed a thought leadership article to PRSay on change management communication for navigating the post-pandemic workplace. PRSay is an extension of Strategies & Tactics, PRSA’s award-winning publication.

Ayme’s article outlines how organizations and leaders can communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model to minimize complications as workplace schedules and arrangements shift.

“Clearly communicating about planned changes can alleviate resistance by providing clear expectations and the necessary resources to navigate those changes,” said Ayme. “Any change in a company will be more successful when leaders help employees understand why it’s occurring.”

Read more about how organizations and leaders can navigate change swiftly as new work structures emerge.


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