St. Paul, Minn., August 18, 2022 — Ayme Zemke, EVP, client service, Beehive Strategic Communication, recently contributed a thought leadership article to  American Banker. American Banker provides the latest on the banking and finance industries in the U.S. with award-winning analysis and in-depth reporting.

Ayme outlines in the article how banks and credit unions can develop clear guidelines that will help leaders make communication decisions that reinforce values, sustain trust and protect reputation.

“People hold financial institutions and their leaders to high standards. The days of keeping political and social issues out of the workplace are in the past. That said, organizations can’t — and shouldn’t — speak up on every issue,”  said Zemke. 

Read more about  why banks can’t always remain silent on important issues.

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health care and life sciences, financial services, professional services, commercial real estate and construction, and energy and environmental services. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.