SAINT PAUL, Minn.—MedTech Intelligence, an online publication, recently published an article by Ayme Zemke, Beehive senior vice president, client service. Ayme discusses the importance of how organizations and leaders can plan for and navigate a crisis with purpose and clarity.

“How a company responds to a crisis situation can have a long-lasting business impact,” said Ayme. “Being prepared significantly improves the odds that an organization will successfully manage and mitigate risk, sustain trust and loyalty, and protect and preserve their brand.”

The article covers the importance of understanding your organization and marketplace prior to and during a sustained crisis. A firm understanding of an organization’s marketplace enables leaders to better prepare, plan and communicate clearly and consistently with employees during a crisis.

Read more about Ayme’s recommendations for planning for and navigating a sustained crisis.

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About Beehive Strategic Communication

Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.