Investment in team development, culture results in growth and talent retention at St. Paul-based firm
St. Paul, Minn., March 11, 2015—Beehive PR today announced it has received the American Psychological Association’s (APA) 2015 Psychologically Healthy Workplace Award. The St. Paul-based public relations firm is one of just six employers across North America to receive the award this year. It is the only Minnesota company and only public relations firm to be recognized. “Beehive is a conscious company, and we are thrilled to be recognized for the work environment our team has created,” said Lisa Hannum, Beehive PR CEO. “Delivering on our mission to be ‘positively brilliant’ takes an intentional investment in personal and professional growth. The result is a work environment designed to inspire positive energy, creativity, productivity and accountability.” The investment is paying off. Beehive’s fee income revenue grew 41.5 percent in 2014. The agency’s employee and client retention rates are at peak levels that outpace industry and national averages. APA’s Psychologically Healthy Workplace Awards showcase the very best from among the award winners recognized by APA’s affiliated state, provincial and territorial psychological associations. Awards are given to for-profit and not-for-profit organizations, as well as government, military and educational institutions. Beehive will receive its award in the small for-profit category at a ceremony in Washington, D.C., on March 14. The company is a previous winner of the Minnesota Psychological Association’s state-level Psychologically Healthy Workplace Award, qualifying it to be nominated for the national APA award. APA selected Beehive to receive the 2015 Psychologically Healthy Workplace recognition because the company excelled in its efforts to foster employee involvement, health and safety, employee growth and development, work-life balance and employee recognition. Following are several examples of the workplace practices that helped Beehive earn the award. Culture of Well-Being Beehive supports the physical, mental and emotional well-being of all employees. The agency provides free yoga classes and 24/7 access to the agency’s workout room. The agency also partnered with Intentional Environment to create an InZone, a distraction-free space for its team to “zone in” and renew energy every day through meditation and yoga. Beehive offers flexible work schedules to support clients’ needs for early morning and evening support and to allow employees to work when and where they will be most productive. To support flexible schedules, the agency provides laptops, tablets, Wi-Fi mobile hotspots and monthly smart phone reimbursement. Professional Development Beehive’s professional development program is foundational to its culture. The company, with its partner Live Dynamite, hosts monthly all-employee “boost” sessions to advance personal and professional growth, provides vision and goal setting tools, and offers confidential, one-on-one coaching. Twice-a-year staff retreats help the agency support a positive, energetic environment and collaborative culture. Client and Talent Retention The agency performs better than the public relations industry-average 30 percent annual client turnover. Nearly half of Beehive’s clients have been with the agency for five years or longer. Beehive’s talent retention rate of 80 percent is also higher than the national average, and several agency employees are celebrating their 10-year anniversaries this year. This stability in Beehive’s client and talent rosters manifests in the agency’s financial strength and growth. “Employees notice when an organization legitimately cares about their well-being and are more likely to be satisfied with their jobs, committed to the organization and motivated to do their best,” says David W. Ballard, PsyD, MBA, head of APA’s Center for Organizational Excellence. “Companies like Beehive PR recognize the importance of creating a work environment where employees and the organization can thrive.”
About The American Psychological Association The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA’s membership includes nearly 130,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives. About Beehive PR Beehive PR is a strategic PR boutique located in Saint Paul, Minn. A certified women-owned business, the agency focuses on creating a positively brilliant experience for clients, employees and business partners. Our sweet spot is strategic communications that create bold client growth. Beehive works across a wide range of industries, around the globe and in our own backyard. More information at beehivepr.biz.