Beehive PR renewed partnerships with two former clients during the first part of 2014: HLT, Inc. (HLT) and Friends of the Boundary Waters Wilderness. Both of these Minnesota-based companies completed projects with Beehive previously and have now rebooted the relationship to support new opportunities. “Having clients choose to work with Beehive on additional projects is one of the highest compliments our team can receive,” said Nicki Gibbs, vice president of strategy. “It’s been great to activate new opportunities for HLT and the Friends. They are innovative brands within their respective categories and bring great diversity to our portfolio.” HLT is a medical device company focused on leading edge transcatheter valve therapy. HLT, along with its sister company ACIST Medical, selected Beehive to raise brand visibility and drive expert positioning in the local business and cardiology marketplaces. This work comes two years after Beehive completed development and positioning work for the HLT brand in partnership with Larsen Design. Friends of the Boundary Waters Wilderness is a non-profit organization whose mission is to protect, preserve and restore the wilderness character of the Boundary Waters Canoe Area Wilderness. The Friends selected Beehive to help celebrate the 50th anniversary of the Wilderness Act by raising awareness of our state’s wilderness and reconnecting Minnesotans with these pristine areas. In 2013, Beehive PR worked with the Friends to create Mining Truth, a grassroots coalition to help Minnesotans make informed decisions about the future of sulfide mining and the environment in their state.