St. Paul, Minn., April 28, 2016 — Beehive PR is now Beehive Strategic Communication. The new name reflects the agency’s evolution from an award-winning public relations firm to a strategic communication partner powered by purpose.   “Beehive is inspired by the global movement toward purpose-driven businesses that make the world better. As more people are consciously choosing brands that support their needs, values and beliefs — businesses are seeing the need to meet rising expectations,” said President and CEO Lisa Hannum. “When purpose, strategy and communication align, businesses create sustainable growth and value for their customers. When businesses do better, the world does better.”   Beehive is on its own journey to becoming a better business. The firm’s BeWell workplace program has received national recognition. The agency was named a Psychologically Healthy Workplace by the American Psychological Association and a best place to work in PR by PR News. “Focusing on our culture is good for our people, and it’s great for our clients,” Hannum said. “Our team is energized and inspired to deliver fresh insights, creative strategies and meaningful connections to our clients every day.” Hannum credits the firm’s purpose-driven culture as a key driver behind its 40 percent annual revenue growth in 2015 and 2014.   Beehive was founded by Hannum in 1998. The firm is located in St. Paul’s Bandana Square and currently has 12 employees. The firm represents national brands in four primary industries: retail and consumer, healthcare, education and financial services. Clients include include University of Minnesota Health, Verizon, Associated Bank, Coloplast, Deluxe Corporation, Christopher & Banks and Rasmussen College.

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  About Beehive Strategic Communication Beehive Strategic Communication uses the power of communication to build better businesses for a better world. An energized culture supports its people in delivering fresh insights, creative strategies and meaningful connections that create enduring value for clients.