Ayme Zemke, EVP, client service, Beehive Strategic Communication, recently contributed to a thought leadership article in PRSA’s award-winning publication Strategies & Tactics.

Ayme outlines in the article how organizations can attract and retain top talent by aligning culture to organizational purpose and values, empowering employees and investing in employee well-being.

“Employees are leaving unfulfilling jobs seeking organizational cultures that align to their goals and values,” said Ayme. “This shift is largely fueled by personal reflection and redefined priorities — all of which were amplified by the COVID-19 pandemic. As a result, employees — not employers — are now in charge.”

Read more about retaining talent through organizational culture.