Ayme Zemke Discusses Leading Through Unrest on Notes on Resilience Podcast

St. Paul, Minn., Feb. 26, 2026 — Ayme Zemke, chief client officer and certified crisis communication leader at Beehive Strategic Communication, recently was a guest on the Notes on Resilience podcast, where she shared guidance for leaders navigating prolonged community unrest. 

Minnesota’s Twin Cities has experienced significant federal activity from ICE and Border Patrol in recent months. Zemke encourages leaders to resist silence and start by addressing their people.  

“Checking in on your people very regularly is important,” she said. “If your people aren’t coming along with you, if your people don’t feel safe, if they don’t feel supported, all those other business goals are going to go out the window.”  

Zemke emphasizes grounding communication in organizational values, listening before speaking and maintaining steady, values-aligned messaging during ongoing crises. She also highlights the importance of rebuilding trust and capturing lessons once the immediate disruption passes.  

The Notes on Resilience podcast explores how human experience, including adversity, shapes leadership, innovation and culture. Listen to the full episode to hear Zemke’s insights on leading with calm, clarity and purpose: https://www.buzzsprout.com/2070261/episodes/18701309  

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health, renewable energy and environmental services, education, professional services, commercial construction and civil engineering and government civic and social, foundations. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.