Construction Dive Features Ayme Zemke on Boosting Recruiting Through Employer Branding

St. Paul, Minn., December 12, 2025 —Beehive Strategic Communication’s chief client officer and certified crisis communication leader, Ayme Zemke, recently authored an article for construction industry publication Construction Dive. The article outlines four strategies construction firms can use to improve recruiting and retention through a strategic employer brand. 

Zemke addresses ongoing labor shortages in architecture, engineering and construction firms. She emphasizes that today’s workers prioritize purpose, culture and values, so firms need to clearly communicate their stance to attract and retain talent.  

“Developing a strong employer brand and employee value proposition asks leaders to align around and commit to a clear and consistent vision for what your organization offers to prospective and current employees,” Zemke said. 

She calls on leaders to clarify purpose, deliver authentic employee experiences, invest in development and communicate consistently. These actions, she notes, strengthen reputation, reduce turnover and create lasting workforce resilience. 

Read the full article on Construction Dive: 4 strategies to boost recruiting through employer branding 

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Beehive Strategic Communication is a purpose-driven strategic communication firm that uses the power of communication to build better businesses. We solve complex business challenges and help clients meet the rising expectations of their employees, partners, customers and communities. We work nationally and globally with leading brands in health, renewable energy and environmental services, education, professional services, commercial construction and civil engineering and government civic and social, foundations. As a certified B Corporation, Beehive meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.