St. Paul, Minn., June 2, 2022 — Nicki Gibbs, Chief Strategy Officer, Beehive Strategic Communication, was recently interviewed by Seth Arenstein from Crisis Insider on authentic apologies. Crisis Insider is part of PRNews, offering insights, strategies and analyses for brand reputation management.

Nicki discussed in the interview the importance of what makes a good apology. She covered the elements of a successful apology, including appropriate timing, acknowledging human emotions and fostering connections.

“This is another case for why issues and crisis preparedness are really critical and why as an organization being really clear about your purpose and values is critical,” said Nicki. “Because if you are behaving in accordance with your values — and hopefully you have credibility and a track record — if you find yourself in a sticky situation, it gives you a moral framework to apologize and address moral breakdowns and things that have happened, against the backdrop of something inside your organization that’s measurable and established.”

Read the full article on authentic apologies here.