On average, earned media lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. —NielsonPotential consumers are far more influenced by people they trust — and that includes not only their real-world friends but also journalists and bloggers whose voices and opinions they know and trust. —Media Relations: Still Important, ForbesTrust is critical in every part of our lives. It’s the most important factor affecting content marketing and PR today, and the ways we build that trust have changed in recent years. —8 Influencer Marketing Trends That Will Lead You To Success, Forbes
Audience. Message. Delivery. In the ever-changing media landscape it pays to have a partner who knows how to create meaningful connections.