“People focus on the story itself, information comes along for the ride.”
—Jonah Berger, Contagious: Why Things Catch On
Today, high-performing marketing leaders don’t just align their department’s activities with company strategy; they actively engage in creating it.
—Digital Influence Study, Deloitte
“The future belongs to a very different kind of person with a very different kind of mind - creators and empathizers, pattern recognizers and meaning makers.”
—Daniel Pink, A Whole New Mind